In a heavy equipment world full of yellows, browns, dirt, and grime, Demo Diva’s vibrant pink branding stands out. Get to know this New Orleans-based company and its founder, Simone Bruni, and the differences are even more noticeable.
Demo Diva was founded in the wake of Hurricane Katrina’s aftermath. At the time, Bruni knew nothing about demolition or equipment. But with perseverance and a genuine desire to help restore New Orleans, she has earned notoriety and respect.

RFID (radio-frequency identification) technology has many uses, including asset management for construction companies with thousands of assets, including heavy equipment.
Successful equipment owners understand the importance of innovative technology. Those who work better and faster are able to take on more projects and ultimately increase their bottom line.